“Zinox El Zenouki” and “Master El Zenouki” are participating in the 36th edition of the Zuchex International Home & Kitchenwares Fair, held in Istanbul from September 9 to 12, 2026, as part of the two companies’ plans to strengthen their presence in international markets and open new channels for Egyptian exports.
Mahmoud El Zenouki, CEO of “Zinox El Zenouki” and “Master El Zenouki,” said the participation reflects the companies’ commitment to maintaining a strong presence at major international exhibitions specializing in housewares and kitchenware, which provide direct opportunities to connect with traders, importers, and manufacturers from a wide range of markets.
El Zenouki added that Zuchex is one of the internationally recognized exhibitions in the housewares industry, noting that both companies have previously participated in the event as part of a strategy focused on attending specialized exhibitions that bring manufacturers, buyers, and international traders together in one place.
He explained that the importance of international exhibitions extends beyond showcasing products, as they also provide opportunities to build direct relationships with buyers and distributors, gain a deeper understanding of the needs of different markets, and explore new commercial and investment partnerships that can support export growth and expand the companies’ customer base.
Expansion into International Markets
El Zenouki said the companies’ international expansion strategy for the coming period focuses on increasing their presence in global markets and opening new export destinations, while strengthening relationships with traders and distributors in markets where “Zinox El Zenouki” and “Master El Zenouki” products are already available.
He noted that the companies’ international growth strategy also aims to enhance the ability of Egyptian products to penetrate regional, African, and global markets, while leveraging Egypt’s manufacturing capabilities to develop a broader production and export base capable of serving a larger number of markets.
El Zenouki explained that inviting buyers and importers to visit Egyptian factories gives them an opportunity to directly assess production capacity, investments, and manufacturing quality, helping turn initial business contacts into actual export contracts.
Opportunity to Establish an International Trade Fair in Egypt
El Zenouki said Egypt has an opportunity to establish an international exhibition specializing in housewares and kitchenware, which could help attract manufacturers, traders, and international buyers while strengthening Egypt’s position as a commercial and industrial hub serving the region and African markets.
He explained that hosting a specialized international exhibition in Egypt could provide local companies with greater opportunities for direct engagement with international buyers, rather than limiting such interactions to participation in exhibitions abroad, while also allowing buyers to gain first-hand knowledge of Egypt’s industry, investments, and manufacturing capabilities.
El Zenouki stressed that the success of international exhibitions is not solely linked to the host country’s strength in a particular industry, but also to its ability to attract the global business community and transform the exhibition into a platform that brings together manufacturers, traders, and investors from different countries.
He added that international exhibitions generate economic benefits that extend beyond direct commercial activity, contributing to stronger business and tourism activity, attracting corporate delegations and buyers, and creating additional export and investment opportunities while further integrating Egyptian industry into global markets.
إخلاء مسؤولية إن موقع بالبلدي يعمل بطريقة آلية دون تدخل بشري،ولذلك فإن جميع المقالات والاخبار والتعليقات المنشوره في الموقع مسؤولية أصحابها وإداره الموقع لا تتحمل أي مسؤولية أدبية او قانونية عن محتوى الموقع.
"جميع الحقوق محفوظة لأصحابها"
المصدر :" سي نيوز "
