M squared, a leading Egyptian real estate developer and real estate arm of Intro Holding, has signed a one-year athlete sponsorship agreement with Egyptian entrepreneur and HYROX athlete Aly Mazhar, supporting his competitive journey throughout the 2026-2027 HYROX season. Running from July 2026 to July 2027, the partnership will see M squared back Aly as he competes in races across Europe, Asia, and South America, beginning with Istanbul on 1-2 August, followed by Rome, Rio de Janeiro, London and other international destinations.
Throughout the season, M squared will support Aly as he competes in HYROX events across three continents, forming part of M squared’s broader vision of creating destinations where fitness, wellbeing, and community are woven into everyday life.
Commenting on the partnership, Karim Malash, Chairman & CEO of M squared, said: “Great partnerships begin with shared values. Aly has earned every milestone through consistency, discipline and a willingness to keep raising the bar. That’s the kind of mindset we value at M squared. We build places where people can grow, pursue ambitious goals, and build meaningful lives, and we’re proud to stand behind Aly as he takes on his next HYROX season.”
The sponsorship marks Aly’s second full HYROX season after making his debut in 2025, when what began as a personal fitness challenge quickly evolved into a competitive pursuit. Since then, he has competed in more than 16 races, secured a second-place finish in Abu Dhabi, placed third in the Red Bull Monday Night Shift Invitational, and continues his pursuit of professional-level performance in one of the world’s fastest-growing fitness racing formats.
The partnership brings together two sides of Aly’s journey. Alongside his career as a HYROX athlete, he is also a partner in AlphaX and BeFit Gym at RITSA, M squared’s commercial destination at Masyaf Ras Alhekma, where he continues to grow businesses centred around fitness and wellbeing.
Aly Mazhar said: “Every race teaches you something. You learn where you can improve, where you need more discipline and how much further you can push yourself. That’s why this partnership means so much to me. M squared shares that mindset of continuous progress, whether you’re building a business, training for competitions, or creating a community around you. I’m looking forward to taking on this season together.”