Visa, the global leader in digital payment solutions, has announced the launch of its new service, “Visa Scan to Pay”, a QR code-based payment solution. This strategic initiative aims to promote financial inclusion and broaden the adoption of digital payments across the Asia-Pacific region. The new service enables millions of merchants across various markets to accept Visa payments easily through digital wallets and payment apps, providing consumers with a more flexible and seamless payment experience, both for local transactions and while traveling.

Connecting Regional Markets through a Unified Network

The launch of “Scan to Pay” is part of Visa’s efforts to integrate Asian markets via a unified digital payment network. The service operates through partnerships with leading banks and digital wallet apps in the region, including:

• Samsung Wallet in Asia-Pacific
• LINE Pay in Taiwan
• VNPT Money in Vietnam
• Woori Card and Hyundai Card in South Korea
• Lakala in China
• FOMO Pay in Singapore
• VNPAY and NextPay in Vietnam
• OpenRice in Hong Kong

Through this extensive network of partnerships, Visa enables both retailers and consumers to enjoy a consistent and smooth payment experience that relies solely on scanning a QR code, eliminating the need for traditional point-of-sale devices or complex processes.

Part of the Broader Visa Pay Strategy

The launch of “Scan to Pay” represents a key step within the Visa Pay program, which connects participating digital wallets with merchants that accept Visa payments worldwide. The program aims to deliver a unified digital payment experience across scanning (Scan), tapping (Tap), and online payments (Pay), giving consumers the freedom to choose their preferred payment method anywhere.

Empowering Consumers and Merchants

For consumers:

• Seamless and flexible experience: Pay globally using digital wallets without changing usual payment habits locally or abroad.
• Multiple options: Payments via scanning, tapping, or online are all supported effortlessly.
• Trust and security: Visa’s global network ensures the highest levels of transaction security and reliability.

For merchants:

• Expanded acceptance: Reach millions of international visitors and consumers who use digital wallets in their home countries.
• Cost efficiency: Leveraging existing QR infrastructure reduces payment processing and infrastructure costs.
• Business growth: Enable entry into new markets and enhance customer engagement through modern digital payment solutions.

Visa’s Vision for the Future

T.R. Ramachandran, Head of Products and Solutions for Asia-Pacific at Visa, stated that this initiative marks a significant development in the region’s digital payment landscape. He emphasized that the shift toward mobile commerce in Asia-Pacific demands innovative and easy-to-use solutions. “Scan to Pay” empowers millions of merchants to accept secure and fast payments, accelerating the transition to a fully digital economy.

The launch of Visa Scan to Pay represents a new milestone in Asia-Pacific’s digital transformation. Through this initiative, Visa strengthens its global QR payment infrastructure, offering consumers greater convenience and creating new growth opportunities for merchants. The service is expected to cement Visa’s position as a key partner in building the future of smart and secure payments in both emerging and advanced markets.